How to Skyrocket Engagement, Build Massive Goodwill and Be a Superhero on Your Next Launch
Here is a preview of a topic I’ll be talking about tonight on the Author Speaker Coach Superhero Summit Pre-Launch Hangout with Marisa Murgatroyd and a host of other awesome entrepreneurs
Catch us live tonight at: http://www.ascsuperherosummit.com/prehangout3.php
30-Second Summary: I’ll be previewing the presentation that I’ll deliver in November on the Author Speaker Coach Superhero Summit which is titled:
Best Seller Campaign Blueprint:
10 Easy Steps to Being a #1 Best Selling Amazon Author
Tonight on the Live Hangout I’ll be talking about this strategy: It basically involves mailing out to your list announcing a pre-launch and exclusive contest, with the call-to-action being going to a Facebook post and commenting “I’m IN!” – Then forming a private Facebook Launch Group and adding them in as well and allowing members to invite others. Then launch communication is carried out through the group so everyone sees every message (unlike Facebook page posts, or even email).
5-Minute Overview on how to Skyrocket Engagement on Your Next Launch
- Announce Launch to List Around 7-10 days beforehand. Give them a taste of what you have in store; free book, a contest, a live Hangout with Q&A…let them know what’s coming and “light the fuse”
- Once you have written the email announcing the launch, copy and paste the majority of it to a Facebook Page post.
- Once you’ve published the post, click upper-right hand arrow and select “embed post” then grab the unique post URL from the embed code and paste it in your email.
High-Engagement Facebook Post
- Have a super low-investment call-to-action to indicate their interest – a show of hands: “Just comment on this post saying “I’m IN!” to be a part of this launch and see it unfold from the inside out.
- Reply to each comment on the Facebook Page. You can do this quickly just show gratitude and make sure to tag their name so they are notified that they were mentioned in a comment by You.
- Optional to add each of them as friends and/or send them a message from your Page
- Create a private Facebook Group for the Launch. Invite everyone in who liked/commented on the Page post
- Mail out again 3-4 days before the launch inviting your list directly into the private Facebook group
Resulting Effect: Skyrocket Engagement
Now you have a core team of people who have expressed interest in your launch. At the least they are involved to get a free, or discounted copy of your book, though many of these people will be your most vocal advocates during the Launch.
Just as not everyone sees, reads and takes action immediately from every email you send, and now more than ever Facebook page posts don’t reach even a fraction of your total audience (even if boosted!) – A private Facebook group’s notifications are seen in each members Newsfeed and notifications.
OK - This is a preview and I hope you catch the live Hangout and/or the replay here: http://www.ascsuperherosummit.com/prehangout3.php
See you there!
Jesse Krieger
ps: Don’t forget to register for Lifestyle Entrepreneur Day coming up next Tuesday, October 7 when you can get a FREE Kindle copy of Lifestyle Entrepreneur, join me for a 2-Hour live Hangout with Live Q&A: lifestyleentrepreneurblog.com/le-day
About Jesse Krieger
Wow. So simple, yet really solid points in there. I had never thought about using a FB group as part of a launch strategy. I definitely see how that would make a community out of the launch, I bet with a couple friends in there to stir up some conversation that group could get engagement even higher.
Just wondering, you said “and exclusive contest” what type of contest would you do?
Cheers Jon, glad that’s helpful - A couple of the additional benefits are that you can transition the Launch Group on FB into an ongoing community, even changing the name and branding post-launch to be, say, a book discussion group
Also for the contest - if you have created something valuable previously that has been unreleased, or sold, offering that for free has intrinsic value. You can also use your time as a grand prize (ie, a 1-Hour laser-targeted coaching call valued at $247!)