Turning your passion into a business is all the rage…
But there’s a problem. It’s not as simple as just “following your passion.”
If you’ve tried building a business around something you love, you will have discovered that there are pitfalls no one tells you about.
It took me around three years, and $10,000+ before I figured out what worked, and what didn’t.
And in this article, I want to share five things that didn’t work.
Let’s dive in.
1. The Intersection
When you think about following your passion, all you think about is you, you, and more you. If you want to build a thriving business, that’s a problem.
A successful business exists to serve customers. That means you have to turn the spotlight on the people you help.
It’s not enough to uncover what you love, you also have to discover what people are willing to pay for.
In other words, you have to find the intersection between what you want to do, what you’re good at, and what people are willing to pay for.
You do this by looking at what’s already out there. What are people spending money on? What problems do they have that you can help solve? If you’re starting an online business, there’s no need to spend months researching.
The key lies in getting started, because that’s when you’ll see what truly works. You can spend all the time you want playing in your imagination, but nothing happens until you test your ideas in the real world.
2. You’re Afraid of Competition
It’s quite unlikely that you’ll stumble on a market that is completely untapped. You might, but don’t bet on it. Instead, reframe the way you view competition.
Competition isn’t bad. It’s a sign that there’s money to be made in the market you’re interested in. You don’t even need an original idea to start a lifestyle business, what you need is enough determination to start before you’re ready.
Use your competition to become competitive. Observe them. Write down both what they are doing right and wrong. Then write down what you have to offer. Just writing things down will start giving you ideas on how you can stand out.
And to be honest, you don’t necessarily have to stand out in the beginning, because when you start, you have to experiment, and you have to get started.
I certainly didn’t stand out when I started my blog, Wake Up Cloud, but I started anyway, because I couldn’t not start.
3. You’re Chasing Shiny Objects
Another pitfall I see people fall into is chasing one shiny opportunity after the other. I can relate, because I did this for those first few years. It seems we all need to go through an initial learning phase where we beat our head against the wall until we explode with frustration.
But in order to turn your passion into a lifestyle business, you have to put on your blinders, and stay focused until you make one thing work.
If you want to write Kindle books on Amazon, then make that your priority. Forget everything else until you’re making $500 per month with your Kindle books.
This kind of relentless focus is what helped me build my first profitable website. I focused on one project. I put everything I had into it. I got a mentor. And I took massive action every day.
I still had dozens of exciting ideas, but I stayed focused, because I knew that if I wanted to make this work, I had to start with one thing.
So pick something that you are able to do, that you’re good at (or want to become good at), that people want, and make it work.
4. You Lack the Yoda Factor
Even Luke Skywalker needed a mentor. He needed someone to show him how to use the potential he had inside himself.
And so will you need a mentor, or a training program, where you can let go of worrying about whether or not you’re doing things right and just focus on taking action.
Before you can forge your own path, you have to master one that has been proven to work. Don’t take advice as gospel. There’s no right or wrong way to start your business. There are guidelines, sure, but not rules.
When you look for information online, you’ll bump into a lot of conflicting advice. That’s because different strategies work for different people.
Tap into the Yoda factor and get someone to help you on your path. It’ll shave years off your learning curve, and get you into profitability faster.
5. You’re a “Perfectionist”
Last, but not least, you have to be willing to start before you’re ready.
You can wait for the perfect idea, or a new opportunity, but it won’t make much of a difference. Nothing will happen until you take action.
You don’t discover what works for you without doing anything. You don’t find your favorite flavor of ice cream by looking at the options and reading reviews online of what other people think. You discover which flavor you like by tasting them.
In business, there will be mistakes, and there will be failures. You will be uncomfortable, but that’s just a sign that you’re stepping outside your comfort zone and doing something new.
If there’s one thing you take away from this article, let it be this: take action before you feel ready.
Stop waiting, and just start. Start with what feels good, and doable for you. Forget about perfect ideas, opportunities, or shiny new training programs.
The Bottom Line
Turning your passion into a thriving business will probably be one of the hardest things you’ll do in life.
It will bring up your inner demons. It will make you shake in your boots. It will make you doubt yourself, and it will make you want to throw in the towel.
But it doesn’t matter, because if this is what you need to do, then you’ll do it. And the sooner you start, the happier you’ll be.
You’ll realize that all that thinking, analyzing, and trying to figure it out was all a smoke screen. What this comes down to is being willing to throw spaghetti at the wall and seeing what sticks.
So cook up some spaghetti, start throwing, and enjoy the ride, because this is what it’s all about.