Relationship building is a critical stepping-stone to any successful business, whether online or offline. When your business is built over the internet, it’s even more important. There are millions of websites and more being built every day, unless you build strong relationships with the people you’re trying to help and other experts in your industry, it’s easy to get left behind.
People like to do business with other people they like and that is why relationships matter for long term success. People that are successful online are just as transparent as they are in real life.
The fact of the matter is, your direct success is dependent on the relationships you make with others. You could have a killer blog, great content, and lots of traffic but the rapport you have with your audience is all about being personable, and sharing a part of who you are with them. With the overwhelming noise in any industry, it’s hard to find resources to trust.
People that view you as an expert in your field look up to you in the highest regard. Once they have a great experience with you, they will be more likely to share you with others, bringing more traffic to your site and more potential customers. Relationship building doesn’t stop with your audience, though. Having constant interaction and contact with those that are also on the same path as you is a great way to build your business.
Why Relationships Matter For Long Term Success Online
My success so far being an entrepreneur is largely determined by the relationships I have formed. Mastermind groups, online chats and live events have been crucial for me to connect with people who are on the same journey. Valuable business partnerships and joint ventures are created just by having interaction and befriending those around you. I met Jesse Krieger via Nick Hoss when I got accepted for the Dallas Rockstar Internship. Jesse has been kind enough to refer me to other people as well. Nick Hoss was kind enough to give me an email introduction to Ten Magnet, a world-class dating instructor. These connections you are forming are people you can count on to share ideas with, create products, and provide bigger and better services that will take your business to the next level.
So what are some ways you can build rapport with those in your target market?
Share, share, share. Give, give, give.
The more you give, the more you will receive. If this seems a little backwards, you’re wrong. In this business, it’s all about how much valuable information you can give away. Once people see that you are a reliable source of epic content, they will genuinely want to know more and learn more from you. Many “customers for life” are created this way.
Another way is to write FOR your audience. What problems do they have that you can solve? What do they want to hear about? If you keep this in mind each time you will never have a problem reaching those you want to help and in turn, getting them to buy from you over and over again.
In a sense our lives and the success we experience depend on the people we know and associate with. Building solid relationships with the people you come in contact with can launch your business to places you never dreamed. You will also be creating lifelong friendships that will be worth more than any amount of money. The key is to be yourself, and let your unique personality shine through to those you want to reach.
As for me, the relationship that I have formed with Jesse Krieger is something that I will value for as long as I live.